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Norfolk Healthy Produce Partners with All Aussie Farmers to Bring The Purple Tomato™ to Australian Markets
– Melbourne, Australia and Davis, California – May 23, 2025 –
Norfolk Healthy Produce (NHP) and All Aussie Farmers announced today an exclusive commercial partnership for the distribution of The Purple Tomato™, NHP’s proprietary bioengineered tomato, throughout Australia. This partnership marks a significant milestone in bringing innovative, health-focused produce to Australian consumers. The Purple Tomato™, enriched throughout with anthocyanin pigments that give it its distinctive purple colour, has been developed through bioengineering, starting from work done in the laboratory of Prof. Cathie Martin at the John Innes Institute in the UK.
Anthocyanins are the same beneficial compounds found in blueberries and blackberries, known for their antioxidant properties and well-documented health benefits.
Under the terms of the agreement, All Aussie Farmers will serve as NHP’s exclusive commercial partner in Australia, managing the distribution of The Purple Tomato™ throughout the country. All Aussie Farmers has applied for a license from the Gene Technology Regulator for environmental release of The Purple Tomato™. Commercial release of The Purple Tomato™ will commence only once a license is issued, ensuring compliance with regulatory requirements.
“We are thrilled to partner with Norfolk Healthy Produce to bring The Purple Tomato™ to Australian consumers,” said Travis Murphy, Managing Director of All Aussie Farmers.
“This partnership aligns perfectly with our commitment to o\ering innovative, nutritious produce options to Australian households. The Purple Tomato™ represents the kind of forward-thinking agricultural advancement that can benefit both consumers and farmers alike.”
Nathan Pumplin, CEO of Norfolk Healthy Produce, expressed similar enthusiasm about the partnership: “All Aussie Farmers’ extensive distribution network and sterling reputation make them the ideal partner for introducing The Purple Tomato™ to the Australian market. Their expertise in handling premium produce and their dedication to quality assurance give us complete confidence that Australian consumers will experience The Purple Tomato™ at its very best.”
The partnership is expected to launch The Purple Tomato™ in select Australian markets in 2026.
Norfolk Healthy Produce is a pioneer in developing nutritionally enhanced fruits and vegetables through advanced bioengineering techniques. The company focuses on creating produce with improved nutritional profiles while maintaining excellent flavour and growing characteristics. Norfolk Healthy Produce, Inc. is a wholly owned subsidiary of Norfolk Plant Sciences, Ltd.
All Aussie Farmers is one of Australia’s leading distributors of premium produce, committed to supporting Australian farmers and providing consumers with the highest quality fruits and vegetables. With a nationwide distribution network, All Aussie Farmers connects exceptional produce with consumers across Australia.
Norfolk Healthy Produce
Nathan Pumplin
[email protected]
+1 (707) 418-8016
The Purple Tomato™ is a trademark of Norfolk Healthy Produce.
All Aussie Farmers
Travis Murphy
[email protected]
+61 421 020 311